Staff Reporters
Dec 9, 2009

Speakers examine media trends at 2009 Media Thinking Congress

SINGAPORE - Noah Brier, head of strategic planning at Barbarian Group, was first up at the speaker sessions at today's inaugural 2009 Media Thinking Congress held at St Regis in Singapore.

Brier spoke about creative development in media and how the vast majaority of content being created is personal. He pointed to Facebook as a major driving force of this.

Next up was Mark Holden, managing partner of PHD Australia, who spoke about how technology will drive change in media agencies in the next five years and what it will mean for advertisers.

Holden pointed to the technological changes including batteries that have...

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