Sony Ericsson launches global push for James Bond's latest phone

Developed by Iris Digital, the campaign seeks to highlight the features of the C902 Titanium Silver Cybershot phone used by James Bond in the film.

Cathy Davies, director of global marketing communications for Sony Ericsson said: “This is a great opportunity for Sony Ericsson to leverage its ongoing relationship with the most eagerly anticipated release of the year. As well as enabling our customers to actually own the James Bond phone we’re able to offer them unique experiences online, in store and through partner marketing as well as through the phones themselves.”
As part of this push a microsite www.sonyericsson.com/bond hosts “Directive C902”, an interactive movie that puts a player’s secret agent skills to the test across four missions, while showcasing the phone’s features and functions.

The soft launch of this microsite will begin this week through an email marketing campaign and online media will start to drive people to the site.
TV, cinema, outdoor, press and in-store POS materials have also been created as part of the James Bond’ campaign. The integrated campaign will run in over 42 countries.