Alison Weissbrot
Feb 18, 2021

Slack hands global media AOR to Mediahub

The workplace messaging app, recently acquired by Salesforce, spent more than half of its fiscal Q3 revenue on sales and marketing.

Getty Images
Getty Images

Workplace messaging platform Slack has awarded its $40 million media agency of record account to Mediahub after a review, Campaign has learned.

The account covers all media strategy, planning and buying across channels in North America and Europe, Slacks two largest markets, according to sources familiar with the pitch.

The review was not led by a consultant and it’s not clear who else participated. Mediahub declined to comment on the win.

Slack is looking to ramp up its marketing spend after its service rose to even greater prominence during the pandemic, while many people continue to work from home.

The platform, launched in 2013, has always been a big marketing spender. The company spent $119 million on sales and marketing expenses in Q3, totaling more than half of its $234 million in overall revenue for the quarter.

This year, Slack upped the ante on its marketing strategy as Microsoft Teams, Google Workspace and similar products from other tech giants began to gain steam during the pandemic.

After being acquired by Salesforce for almost $28 billion late last year, Slack is looking to do a big marketing push in Q1, according to sources familiar with the company’s plans.

Slack did not reply to requests to comment.

Source:
Campaign US

Related Articles

Just Published

1 day ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.

1 day ago

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

1 day ago

Brandalism hijacks billboards to criticise airline ...

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.