Singapore Cable Car launches new logo

Splashed with warm and vibrant colours to show the outline of a cable car, the logo conveys the vitality of the family-friendly attraction.

The new logo also marks the introduction of new initiatives aimed at injecting more entertaining and creative elements to entice local and foreign visitors. These include the Angry Birds cable car ride and carnival taking place from June to December 2012.

Chan Chee Chong, general manager of Mount Faber Leisure Group, said, “As conveyed through the colours and vibrancy of our new logo, we constantly endeavour to provide a myriad of new and exciting experiences which makes our attraction a top destination in Singapore.”

Mount Faber Leisure Group manages the SCC. The ride on the Singapore Cable Car transports passengers to Sentosa, featuring 360-degree panoramic windows offering unobstructed views of the country’s Southern precinct.

The iconic cable car attraction completed an extensive 10-month restoration and refurbishment project in mid 2010, and was awarded “Singapore's Most Popular Attraction 2011” by IAAPA, the International Association of Amusement Parks and Attractions.

SCC conducted a roadshow at Imbiah Lookout on Sentosa in celebration of the new logo launch, where the public will receive complimentary give-aways just by taking a simple photo.

The public can also win free cable car rides and exclusive discounts at post-roadshow activities, such as an online colouring contest and a car decal giveaway. Fans of SCC can sign up for The Jewel Membership Card to enjoy a host of benefits such as unlimited complimentary cable car rides, free admission to the Cable Car Museum and discounts off The Jewel Box dining venues and retail shops.