The promotions will feature special discounted airfares on SilkAir’s flights to and beyond Singapore from 18 of its destinations, spanning China, Indonesia, India, Malaysia, Philippines and Thailand, until 2010.
The campaign, which is part of STB’s '2009 reasons to enjoy Singapore' global marketing campaign, will be aided by further promotions in local markets such as Xiamen, Kochi, Coimbatore, Thiruvananthapuram and Hyderabad plus the Indonesian market later in the year.
The collaborative effort will focus on enhancing Singapore’s position as a choice destination for leisure and business travellers while increasing awareness and visibility of the SilkAir and Changi Airport brands.
Visitor arrivals to the Lion City in August showed a year-on-year decline of 0.7 per cent compared with the same period last year. It is the second month in a row that the gap has narrowed, compared with declines of 6.1 to 15.2 per cent in the earlier months of the year.
In August, CAG appointed DDB and OMD as its agencies-of-record.
Earlier in the year, STB appointed BBH, XM-Asia and MEC as its creative, digital and media agencies, respectively.
The campaign, which is part of STB’s '2009 reasons to enjoy Singapore' global marketing campaign, will be aided by further promotions in local markets such as Xiamen, Kochi, Coimbatore, Thiruvananthapuram and Hyderabad plus the Indonesian market later in the year.
The collaborative effort will focus on enhancing Singapore’s position as a choice destination for leisure and business travellers while increasing awareness and visibility of the SilkAir and Changi Airport brands.
Visitor arrivals to the Lion City in August showed a year-on-year decline of 0.7 per cent compared with the same period last year. It is the second month in a row that the gap has narrowed, compared with declines of 6.1 to 15.2 per cent in the earlier months of the year.
In August, CAG appointed DDB and OMD as its agencies-of-record.
Earlier in the year, STB appointed BBH, XM-Asia and MEC as its creative, digital and media agencies, respectively.
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