Asiya Bakht
Sep 23, 2009

Siam Commercial Bank shortlists Leo Burnett, Lowe and McCann Erickson

BANGKOK - Siam Commercial Bank (SCB), one of the biggest banks in Thailand, is believed to have shortlisted three agencies including Leo Burnett, Lowe and McCann Erickson for its creative account.

Siam Commercial Bank shortlists Leo Burnett, Lowe and McCann Erickson
It has not been disclosed which agency has been handling this account until now.

Established in 1907 as the first bank in Thailand, SCB provides a full range of financial services through its branch and ATM network, and its business relationship centers.

As of June 2009, SCB had the highest market capital among Thai Financial Institutions (US$7 billion) and has an asset size of $32 million - the third highest in the Kingdom.

It also has the largest number of branches, exchange booth and ATMs in the Thailand. Other big players in the banking sector include Bangkok Bank and Kasikorn Bank. Thailand's major banking players have maintained high profiles in the mass media during the downturn.


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