"Your campaign is Vietnamese, so why isn’t your mockup?," asks Happiness Saigon
The creative agency launches the first mockup library with real Vietnamese media placements.
Choose Campaign site
Levelling up: How quick commerce, cross-platform loyalty, and cultural relevance helped brands in China win big this summer
The insights for Q2 from the China Online Consumer Brand Index (CBI) reveal that to attain outsized growth, brands ought to move past mere marketing interventions and instead embrace innovative solutions that shrink the gap between communication and commerce.
Smartly CEO Laura Desmond on AI's Impact: "Without trust, there is nothing" for brands
Authenticity and purpose were high on the agenda at the Smartly Connect Singapore event – and that means brands need to focus on human-centredness as well as embracing AI technology and Intelligent Creative.
Critical need for creativity as businesses prioritise continuous growth
As Jury President for the Creative Business Transformation Lions category at the Cannes Lions International Festival of Creativity (Cannes Lions), Publicis Groupe’s Jane Lin-Baden reflects on the evolving role of creativity, not just as a tool for communication, but as a driver of scalable business change.
How top brands adapted to the changing tides: Three insights from a new china consumer index
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.