Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 19, 2012
Seventy per cent of CEOs admit they no longer hold marketers accountable: Fournaise
GLOBAL - Seven in 10 CEOs hold themselves "somewhat responsible" for marketer's poor perceived business performance because they have given up on holding their CMOs accountable, according to a study by Fournaise.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
+(6).jpg&h=268&w=401&q=100&v=20250320&c=1)
Apr 23, 2025
ROI index charts rise of Moloco and Reddit ...
Jan 28, 2025
'Fear doesn't build trust': Cisco's CMO on why ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
14 hours ago
Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
.png&h=268&w=401&q=100&v=20250320&c=1)
15 hours ago
Why sports marketing should lean into intimate, ...
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
16 hours ago
Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
16 hours ago
How Want Want cracked Japan’s competitive confection...
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.