Staff Reporters
Feb 12, 2016

Sasa Hong Kong needs more than stores

BRAND HEALTH CHECK: With high-volume sales on the out, Sasa has to turn itself into more than a bargain brand.

Brand cultivation is a must for Sasa to last

Like many stores in Hong Kong, Sasa has been hit hard by the decline in the number of mainland Chinese tourists. 

The beauty outlet chain store reported a 10.6-per cent drop in sales in the first half of 2015, with an accompanying 55-per cent plunge in profit. 

To address this issue, the retailer designed and launched new store concepts and planned to focus more on the international ecommerce. 

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