According to the agency, the overall aim is to have consumers primarily associate Smart TV to Samsung, as well as highlighting the device as the newest and most updated platform to use TV, internet, music and apps.
The campaign is set to run for three months until the end of June. It will feature print ads in the Straits Times, banner advertisements in Yahoo, and billboards running at Chevron House, Chinatown Point and Suntec in Singapore.
Samsung D8000 Smart TV enables users to connect and browse the web, seek content recommendations, and link up to YouTube, social media sites and Skype with optional accessories. Furthermore, the Smart TV features 3D sound and vision, and will be the first model to offer 3D sound via its stereo 2.0.
"In presenting this breakthrough product, it was important to develop a key visual which could show how all the elements of internet connectivity, interaction and entertaining could be housed under one device, says Janice Koh, head of client services at Cheil Singapore.
Credits
Client Samsung Singapore
Agency Cheil Singapore
Account servicing Joey Tan
Creative Nicholas Leong (copy), Derek Chia (Art)
Media agency Starcom
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