Jenny Chan 陳詠欣
Sep 12, 2014

Saatchi & Saatchi wins Sands China's 10-way pitch

SHANGHAI - After a fiercely competitive pitch, an enormous team from Saatchi & Saatchi has beaten out final-round competitors Grey and Ogilvy to win the Sands China creative account for mainland China, Hong Kong and Macao.

The agency took a 'strength in numbers' approach
The agency took a 'strength in numbers' approach

The scope of creative duties will cover Sands' flagship Venetian and Sands Macao resorts as well as shops, entertainment properties and hotels on the Cotai Strip, including the Four Seasons, Conrad, Sheraton, Holiday Inn, and the new Parisian resort that will offer 5,000 rooms and a replica of the Eiffel Tower. 

According to industry insiders, the account is believed to be worth US$50 million—the largest contract in the Greater China region for the year. The presentation team from the Saatchi & Saatchi Shanghai, Guangzhou and Hong Kong offices may have set a new industry record with 130 members, according to the agency. Incumbent Ogilvy & Mather has held the account for the past seven years.

"As a team Saatchi & Saatchi has exhibited great cohesiveness," said Chuanda Tan, executive creative director of advertising & brand management at Sands China. "They have shown us deep knowledge of our target audience and out-of-the-box creative activation ideas for our marketing needs, which are what we are looking for in our partnership.” 

Saatchi & Saatchi Greater China CEO Michael Lee expressed pride in the team's achievement, but declined to confirm the value of the account. "This has been an unparalleled journey for us," he said.



Related Articles

Just Published

15 hours ago

Behind Marriott Bonvoy’s first APAC campaign

Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.

15 hours ago

Move and win roundup: Week of August 15, 2022

Wavemaker, OMG, and Teneo help kick-off Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

16 hours ago

Publicis' sustainability shop Salterbaxter arrives ...

Salterbaxter will work with companies in Australia to help them develop sustainability strategies and actions.

16 hours ago

Asia-Pacific Power List 2022: Melissa Henson, Manulife

As the pandemic spurred Filipinos to reassess critical illness, Henson strengthened Manulife’s offerings to ensure tailwinds to the business.