David Blecken
Feb 18, 2011

Ronald McDonald House Charities aligns with SPRG in Taiwan

TAIPEI – Ronald McDonald House Charities, the charitable arm of McDonald’s, has appointed Strategic Public Relations Group (SPRG) to handle its PR strategy in Taiwan.

Ronald McDonald House Charities aligns with SPRG in Taiwan

SPRG will be responsible for the planning and execution of the charity’s annual PR activities, including the arrangement of media conferences and relationship building with stakeholders. The contract will last for one year.

Ronald McDonald House Charities provides free accommodation to families with children who require medical treatment in locations far from their homes.

Separately, SPRG has been named PR partner by Shirble Department Store Holdings in China following the company’s listing on the Hong Kong Stock Exchange.

The agency will work with Shenzhen-based Shirble to strengthen investor and media relations and build an effective communication network to raise the company’s profile among investors.

Shirble operates a total of 13 department stores across Shenzhen, Changsha and Shanwei.

In November, SPRG was named regional network of the year at the Asia-Pacific PR Awards.

Campaign China

Related Articles

Just Published

3 hours ago

Campaign at Cannes 2024: Editor's blog

Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.

7 hours ago

McDonald's global CMO: 'Say yes to work that makes ...

Morgan Flatley said businesses should elevate creative excellence and embrace risk.

7 hours ago

Iris hires former Grey Europe chief as global ...

Eduardo Maruri ran Grey Europe. He was also a candidate for Ecuador’s presidency in 2023.

7 hours ago

DDB Worldwide promotes Susie Walker to global chief ...

Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.