David Blecken
Feb 18, 2011

Ronald McDonald House Charities aligns with SPRG in Taiwan

TAIPEI – Ronald McDonald House Charities, the charitable arm of McDonald’s, has appointed Strategic Public Relations Group (SPRG) to handle its PR strategy in Taiwan.

Ronald McDonald House Charities aligns with SPRG in Taiwan

SPRG will be responsible for the planning and execution of the charity’s annual PR activities, including the arrangement of media conferences and relationship building with stakeholders. The contract will last for one year.

Ronald McDonald House Charities provides free accommodation to families with children who require medical treatment in locations far from their homes.

Separately, SPRG has been named PR partner by Shirble Department Store Holdings in China following the company’s listing on the Hong Kong Stock Exchange.

The agency will work with Shenzhen-based Shirble to strengthen investor and media relations and build an effective communication network to raise the company’s profile among investors.

Shirble operates a total of 13 department stores across Shenzhen, Changsha and Shanwei.

In November, SPRG was named regional network of the year at the Asia-Pacific PR Awards.

Campaign China

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