Rexona Teens appoints Momentum Philippines

This is the agency’s third foray into a region-wide project for Rexona Teens, having been behind past multi-market campaigns, such as the 'Kelly! Kelly!' activation and the 'One underarm challenge”.

Momentum is expected to roll out its campaign across key Southeast Asian markets by the first quarter of 2011.

According to Majo Tomas, head of Momentum Philippines, “Our in-depth understanding of the youth market and their take on intimate hygiene gave us the edge to win this assignment. We were also able to bring into play strong touch-points resonating with teens across several nationalities."

He added, "We are looking forward to another successful Momentum-Rexona collaboration with the new campaign.”