The business was shifted from Alok Nanda Communications.
Distributed by India’s largest branded apparel company, Arvind Brands, Arrow, which was launched in the country in 1994, is keen to appeal to a younger audience.
Distributed by India’s largest branded apparel company, Arvind Brands, Arrow, which was launched in the country in 1994, is keen to appeal to a younger audience.
J. Suresh, CEO of Arvind Brands, said: “We wanted to have a fresh perspective on the brand and Rediffusion brought that to the table.”
Paritosh Srivastava, business head and branch head, Rediffusion-Y&R, Bangalore, said, “Arrow was a fiercely contested pitch and we are truly privileged to be chosen their brand partners.”
