Grant Hunter
Nov 5, 2010

Redefining creative storytelling online

Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.

Imagine if you could preselect every paragraph in this piece. Or reverse the order so you could read the conclusion first.

These kind of non-linear narratives are now reaching the fore due to the flexibility of new digital platforms. Authors and creatives are experimenting with non-traditional storytelling online. Biographies are being released on the iPhone with innovative interfaces, ads on YouTube are incorporating multiple-choice interlinked video paths and novels are being released in webisodes with the story playing...

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