Grant Hunter is the regional creative director for Asia-Pacific at Iris Worldwide.
Grant Hunter, regional creative director, iris Asia-Pacific, gives his insights on 'news-jacking' and real-time creativity
Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.
Our consumption of ‘news’ and our relationship with it has recently experienced a fundamental shift. This change has now been kicked into overdrive, particularly in the last few months.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins