Michael Heusner
Mar 17, 2020

Reddit co-founder buys NYC billboards to tell Americans to stay home

Alexis Ohanian is urging people to stay home and #flattenthecurve.

Courtesy of Forbes
Courtesy of Forbes

Reddit co-founder Alexis Ohanian has a message for those indifferent (or foolish) folks wandering around Times Square in the midst of a global pandemic.

Stay home.

That was the message being pushed via billboards that Ohanian  bought in Times Square which read, "Staying home means saving lives, flatten the curve." The bottom of the boards also read #flattenthecurve, referencing the epidemic curve that is commonly used to visualize pandemics such as Covid 19.

The hope is that no one actually sees the billboard in persons, but rather through social media posts in the comfort of their own homes. 

New Yorkers will know all about staying home soon enough, as an increasing number of agencies and other companies institute work from home policies, while the city prepares for a more general shutdown of everything beyond the most essential services. 

Ohanian, who is currently working at Initialized, the San Francisco-based early-stage venture capital firm that he co-founded, is also working from home for the time being. 

Source:
Campaign US

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.