Kenny Lim
Jan 14, 2010

Rapp Singapore adds channel planning to services

SINGAPORE - Rapp Singapore has appointed Kimmy Koh (pictured) as integrated channel planner to boost its suite of services.

Rapp Singapore adds channel planning to services
Currently, the CRM outfit will offer its channel planning services to Courts and American Express with a view to expanding the operations to other clients.

Koh joins Rapp after spending two years with Blue Singapore working on accounts including Standard Chartered Bank, Hewlett Packard and Starwood among others in the area of digital media planning and operations as well as search.

Valli Lakshmanan, CEO of Rapp Singapore, said: “We took our time to expand our portfolio and time is right for us to offer channel planning services along with our data driven creative services. Our creative product is integrated and we wanted to extend that offer by adding an integrated reach planner. Kimmy will be a very good fit for us and we expect big things from this expansion.”

Related Articles

Just Published

11 hours ago

Grab integrates OpenAI technology into its platform

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

13 hours ago

Creative Minds: Imogen Wetzell Ramsey on quitting ...

The “excitable, emotional and energetic” creative dreams of a Sicilian town, a vino voyage and hopes her bucket list is not just a pipedream.

13 hours ago

GroupM restructures in Hong Kong, senior leaders exit

The departures are linked to GroupM’s ongoing ‘synergy project’ announced by WPP CEO Mark Read last year. Additionally, a new chief executive has been appointed in Taiwan.

13 hours ago

How Dentsu and Nestlé cut digital ad emissions by ...

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.