Rhandell Rubio
May 24, 2011

Rapp China lands Weight Watchers account

SHANGHAI - Rapp China has been selected as lead communications agency for Weight Watchers China, without a pitch.

Rapp China wins Weight Watchers China account

With the win, Rapp will be responsible for leading consumer insight development and competitive analysis for Weight Watchers programmes, as well as consult on brand and market positioning.

Judy Zhu, marketing director for Weight Watchers China, said it selected Rapp due to its strong planning capability, creativity, and an experienced team in branding and positioning. 

Weight Watchers China was established in 2008, operating four centres in Shanghai and one in Nanjing....

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