Bartosz Malinowski
Feb 7, 2020

Radio, someone still loves you

Audio advertising is set for a surge in APAC, and brands should start capitalising now on this premium, fraud-free, brand-safe environment.

Source: Lyric video for 'Radio Ga Ga', from the Official Queen YouTube channel (see link below)

As advertisers across the world take a renewed interest in audio advertising, the immortal words of Freddie Mercury in the headline above have never seemed so appropriate.

Radio itself may currently only account for 6% of total global ad spend butas the song goesit’s yet to have its finest hour. The channel is seeing steady growth in the APAC region, where spend is set to exceed $8 billion by 2021. And broadcast radio...

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