Emily Tan
Oct 5, 2012

Questions raised over Unilever's decision to stick with incumbent media agencies

ASIA-PACIFIC - Despite a lengthy pitch process, Unilever is tipped not to make changes to its agency appointments across all markets, a move that has raised questions regarding the client's motives.

The apparent, still unofficial, decision, which has taken the FMCG giant nearly four months to reach, leaves Omnicom’s PHD handling media buying and planning in Greater China Hong Kong, Taiwan and China and digital in India and New Zealand. GroupM’s Mindshare will retain media duties in much of Asia-Pacific including India, Australia, Malaysia, Singapore, Thailand, Vietnam and Indonesia.

Elsewhere in the world, Mindshare has retained Unilever’s account in Western Europe, while PHD has...

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