Racheal Lee
Jan 20, 2014

Qatar Airways appoints PR agency for Malaysia, Singapore

SINGAPORE - State-owned flag carrier Qatar Airways has awarded its PR retainer account in Singapore and Malaysia to Waggener Edstrom.

A spokesperson for Qatar Airways confirmed the news with Campaign Asia-Pacific. He noted that the agency’s primary task is to strengthen the brand's reputation as a premium five-star carrier by working closely with the airline's offices in both Singapore and Malaysia to execute an integrated communications strategy.

The brand managed communications duties in-house previously, according to sources.

“Part of this communications strategy will be regular media engagement programmes and activities with...

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