A spokesperson for Qatar Airways confirmed the news with Campaign Asia-Pacific. He noted that the agency’s primary task is to strengthen the brand's reputation as a premium five-star carrier by working closely with the airline's offices in both Singapore and Malaysia to execute an integrated communications strategy.
The brand managed communications duties in-house previously, according to sources.
“Part of this communications strategy will be regular media engagement programmes and activities with the local and regional newspapers and broadcast stations in both countries,” the spokesperson added.
The brand expects the partnership to help raise its profile in Singapore and Malaysia, as well as increase public awareness of the airline’s positioning as an award-winning premium product serving more than 130 destinations across six continents.