waggener edstrom

May 29, 2015

The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom

ASIA-PACIFIC - More than half (55 percent) of Australians are likely to actively promote a restaurant they like, but only 38 percent of Chinese and 21 percent of South Koreans, finds Waggener Edstrom in the 2015 edition of Content Matters: The impact of brand storytelling online.

Jan 23, 2014

DATA POINTS: The impact of online storytelling

Waggener Edstrom surveyed 2,200 people in Asia-Pacific for its report, "Content Matters: The impact of brand storytelling online", which delves into social-media usage and how following a brand leads to increased engagement, advocacy and spending. Please see the related-article link at the bottom of the page for more about this research. (We have cropped the infographics into piece for easier viewing; the full versions appear at the end.)

Jan 22, 2014

Study quantifies ROI of online brand storytelling

ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.

Jan 20, 2014

Qatar Airways appoints PR agency for Malaysia, Singapore

SINGAPORE - State-owned flag carrier Qatar Airways has awarded its PR retainer account in Singapore and Malaysia to Waggener Edstrom.

Aug 12, 2013

HTC to launch global rebranding campaign to celebrate "change"

GLOBAL - In tandem with its 17th anniversary, HTC will be launching a long-term integrated campaign to position the brand as the “change” platform.

Feb 4, 2013

CASE STUDY: How KWC used social media campaign to connect with young consumers

HONG KONG - Kowloon Watch Company (KWC) won young Mainland Chinese consumers’ hearts with an unusual approach through Sina Weibo.