ASIA-PACIFIC - More than half (55 percent) of Australians are likely to actively promote a restaurant they like, but only 38 percent of Chinese and 21 percent of South Koreans, finds Waggener Edstrom in the 2015 edition of Content Matters: The impact of brand storytelling online.
Waggener Edstrom surveyed 2,200 people in Asia-Pacific for its report, "Content Matters: The impact of brand storytelling online", which delves into social-media usage and how following a brand leads to increased engagement, advocacy and spending. Please see the related-article link at the bottom of the page for more about this research. (We have cropped the infographics into piece for easier viewing; the full versions appear at the end.)
ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.
SINGAPORE - State-owned flag carrier Qatar Airways has awarded its PR retainer account in Singapore and Malaysia to Waggener Edstrom.
GLOBAL - In tandem with its 17th anniversary, HTC will be launching a long-term integrated campaign to position the brand as the “change” platform.
HONG KONG - Kowloon Watch Company (KWC) won young Mainland Chinese consumers’ hearts with an unusual approach through Sina Weibo.
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