Jan 23, 2014

DATA POINTS: The impact of online storytelling

Waggener Edstrom surveyed 2,200 people in Asia-Pacific for its report, "Content Matters: The impact of brand storytelling online", which delves into social-media usage and how following a brand leads to increased engagement, advocacy and spending. Please see the related-article link at the bottom of the page for more about this research. (We have cropped the infographics into piece for easier viewing; the full versions appear at the end.)

Related Articles

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.