Jan 23, 2014
DATA POINTS: The impact of online storytelling
Waggener Edstrom surveyed 2,200 people in Asia-Pacific for its report, "Content Matters: The impact of brand storytelling online", which delves into social-media usage and how following a brand leads to increased engagement, advocacy and spending. Please see the related-article link at the bottom of the page for more about this research. (We have cropped the infographics into piece for easier viewing; the full versions appear at the end.)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
PR
Sep 26, 2011
Waggener Edstrom expands operations in Australia
PR
Aug 13, 2012
Changi Airport Group selects Waggener Edstrom as AOR
Just Published
Digital
1 day ago
Campaign Crash Course: What exactly is diversity?
The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.
Advertising
1 day ago
40 Under 40 2020 opens for entries
Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.
Advertising
1 day ago
Agency launches internship for 55+ cohort
Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.
Advertising
1 day ago
Hugh Jackman transitions from villain to hero in ...
If you think the actor is a nice guy in real life, well, you’re wrong.