David Blecken
May 28, 2019

Q&A: AKQA Tokyo's new MD on inclusivity, transformation, and transcending Rei Inamoto

Aika Sawai wants to make the agency famous for its diversity and ability to help businesses transform, at what she sees as a time of societal change in Japan.

Aika Sawai outside AKQA's Tokyo office

Aika Sawai became AKQA Tokyo’s new managing director last week. Born in New York, Sawai grew up in the US, Japan and Thailand. Leaving Tokyo for Bangkok at the age of 13 caused something of a rupture and made her want to understand Japan’s consumer culture more deeply, a desire that has driven her studies and her subsequent career. Before joining the WPP agency seven years ago, she worked at the telco KDDI and gaming company Gree....

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