Press Release
Aug 8, 2014

Publicis WW announces today that it has acquired a minority stake in Arcade.

Headquartered in Singapore with offices in Shanghai, Tokyo and Jakarta, Arcade currently employs more than 100 professionals across the region.

Publicis WW announces today that it has acquired a minority stake in Arcade.
Founded by a group of creative entrepreneurs, Arcade has sparked a number of world firsts 
out of Asia in the last 4 years :
  • Created a Chinese New Year campaign for Apple in Greater China that resulted in the single largest retail day in the history of the company at the time
  • Created the world's first Android concept store in Indonesia, now the blueprint for Google's ustores worldwide
  • Created the world’s first Search Story film for Google outside of North America
  • First Asia-based agency to launch a major Unilever brand in North America
  • Successfully launched Unilever's Clear Shampoo in Japan
  • Created and managed the largest digital activation campaign in Unilever's history in Southeast Asia, with over 36 million unique product codes.
Arcade’s key clients include CLEAR, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, 
WeChat and Google.
Arthur Sadoun, CEO of Publicis Worldwide said, "Asia is a strategic priority for us. The Arcade
team’s core values of creative excellence, entrepreneurship and digital innovation are a perfect
match for Publicis Worldwide, as we strive to be the preferred partner of our clients in their digital
Nick Marrett, founding partner and CEO of Arcade said, "The worlds of marketing, entertainment
and information are colliding. Arcade’s entrepreneurial approach to creativity helps brands find new
ways to thrive in this new and challenging environment. We are thrilled to be joining forces with
Publicis as we accelerate our development across the region into key markets like China, Africa
and India for the benefit of our clients, and strengthen our Asian credentials. The chemistry and
alignment with Publicis was incredibly strong right from the outset."
Loris Nold, CEO of PWW in APAC added, "Arcade has built a unique model that allows them to
create global and incredibly innovative work out of Asia. Our key clients have made Asia a global
hub for some of their brands and we are increasingly working with Asian brands that have global
ambitions. To partner Arcade's founders, Nick, Gary, Mark and Matt, across the region is fantastic
news for us."
BBC Press Release

Related Articles

Just Published

2 hours ago

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

4 hours ago

Dr Oetker picks Adam & Eve/DDB to lead global ...

BBDO, the incumbent, will continue to handle Germany.

2 days ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

2 days ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.