Lindsay Stein
Oct 7, 2018

Publicis Media wins $1.7 billion global GSK media account

The group created a bespoke agency unit for the business, according to people with knowledge of the matter.

Pharma giant GlaxoSmithKline has awarded its $1.7 billion media business to Publicis Media, following a competitive review, according to people with knowledge of the matter.

Publicis Media has created a dedicated agency unit for the account, these people told Campaign.

GSK said in an emailed statement GSK periodically reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.

The...

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