Staff Reporters
Oct 30, 2018

Publicis Media combines APAC and EMEA trading

Andy Carter will add EMEA to his APAC remit and relocate from Singapore to London.

Andy Carter
Andy Carter

Claiming the move will "drive greater connectivity and value for clients", Publicis Media is unifying its EMEA and APAC trading practice under Andy Carter, who is promoted to head of Publicis Media Exchange (PMX).

Carter, previously APAC head of trading, will relocate from Singapore to London in November as he adds EMEA duties to his remit. He will take responsibility for PMX strategy, product development, client delivery and business development for all markets except the Americas, reporting to Gerry Boyle, CEO of Publicis Media EMEA and APAC, and to Dave Penski, global CEO of PMX. 

The move follows a reorganisation, announced in April, that saw Boyle elevated to his role spanning APAC and EMEA.

Carter joined Publicis Media Asia Pacific in January 2016 following many years with Mindshare and GroupM in China.

In a release, Boyle called Carter a "phenomenal and proven talent" who inspires his team to deliver, adding that Carter's new expanded role will be "instrumental in driving client business forward".   

“I am delighted to take on this new role and my focus will be to drive connectivity for our clients globally through Asia Pacific and EMEA," Carter said in the release. "Our goal is to simplify the shifting media landscape through our trading products, while creating value and delivering innovation against our clients’ business objectives.”

Related Articles

Just Published

16 minutes ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.