Staff Reporters
Oct 1, 2010

Publicis Jimenez Basic announces slew of promotions

MANILA – Publicis Jimenez Basic has announced internal promotions for Alexeeb 'Lec' Flores to creative director, Jess Villaruel to associate creative director and Verushka Melissa 'Sam' Ilingan to account supervisor.

Alexeeb Flores, creative director, Publicis JimenezBasic
Alexeeb Flores, creative director, Publicis JimenezBasic

Flores has been promoted from associate creative director to creative director. Over the past few years, he has worked on a number of accounts including Western Union, Solmux, Jollibee and LuckyMe.

“It is but proper then that he be given the title of CD officially,” said a company statement. “Lec continues to display the same passion and enthusiasm he had as an intern at Jimenez D’Arcy. His sense of accountability that he displayed as an agency upstart and his collaborative spirit during the merger years remain unwavering.”

Promoted from art director to associate creative director, Villaruel is part of the team behind the agency’s Greenwich ‘Sobrang cheesy’ campaign. “As a quadrant leader, he continues to lead the team from its rocky conception to its recent Ti Amo pitch win,” stated the company.

Finally Ilingan steps up from account manager to account supervisor.

“Sam has made a significant contribution to the success of the current PHCare campaign and the well-received Manila Bulletin TV series. Her critical role in the successful and timely completion of the Splash annual report is indicative of Sam’s usual work formula - ‘kulit’, diligence, action, attention to timelines and detail, all tempered with a smile.”

Related Articles

Just Published

2 hours ago

Is there a place for 'fake OOH' ads in the industry?

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

2 hours ago

Beyoncé's country pivot and lessons in fearless ...

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.

3 hours ago

Stagwell’s revenue climbs in Q1 as tech clients return

The holding company is eyeing international expansion and digital transformation for growth.

7 hours ago

Levi’s picks UM as global media agency

SCOOP: Jeans brand spent $142 million in global media spend last year.