Staff Reporters
Mar 5, 2015

PRWeek takes its Agency Business Report global

The PRWeek Agency Business Report (ABR) is the most credible and comprehensive review of PR agencies available. It covers the industry with insights from top firms and ranks the agency world based on revenue.

PRWeek takes its Agency Business Report global

For 2015 the US, UK and Asia branches of PRWeek will cooperate on one global platform to produce a unique view into the structure and health of agencies all around the world.

The Agency Business Report looks at what agencies do and how they do it, and combines that with frank assessments from leadership at agencies in each region.

Along with the global ranking and performance tracking, the ABR also reports on the evolving trends in PR, including mobile, social and the overarching flow toward integrated marketing and communications services. You’ll learn about the highs and lows for each agency and more about how the industry is adapting digital into its DNA.

PRWeek will profile key firms in the industry for 2015 and you’ll be able to read the findings at the end of April on www.prweek.comPRWeek Asia will produce a downloadable edition of the report for the APAC region. The May editions of the US and UK print issues will also feature the report.

Regional agency leadership that want to share views on the past year should contact acting managing editor for PRWeek Asia, Jason Wincuinas.

The industry has journeyed past press relations and has embarked on a more aggressive adventure into content. Is that paying off? Find out this spring in the Global Agency Business Report.

 

 

Tags

Related Articles

Just Published

1 hour ago

Could China’s short drama boom create lucrative IP?

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

3 hours ago

Dr Oetker picks Adam & Eve/DDB to lead global ...

BBDO, the incumbent, will continue to handle Germany.

2 days ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

2 days ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.