For 2015 the US, UK and Asia branches of PRWeek will cooperate on one global platform to produce a unique view into the structure and health of agencies all around the world.
The Agency Business Report looks at what agencies do and how they do it, and combines that with frank assessments from leadership at agencies in each region.
Along with the global ranking and performance tracking, the ABR also reports on the evolving trends in PR, including mobile, social and the overarching flow toward integrated marketing and communications services. You’ll learn about the highs and lows for each agency and more about how the industry is adapting digital into its DNA.
PRWeek will profile key firms in the industry for 2015 and you’ll be able to read the findings at the end of April on www.prweek.com. PRWeek Asia will produce a downloadable edition of the report for the APAC region. The May editions of the US and UK print issues will also feature the report.
Regional agency leadership that want to share views on the past year should contact acting managing editor for PRWeek Asia, Jason Wincuinas.
The industry has journeyed past press relations and has embarked on a more aggressive adventure into content. Is that paying off? Find out this spring in the Global Agency Business Report.