Louise George Kittaka
Nov 30, 2018

Project Me: crafting a 'personal brand' for career success

It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?

Advertising and marketing professionals spend their days shaping other people’s brands, but there is now a growing emphasis on self-branding within the industry.

The concept has been around for over 20 years, and is attributed to American business development guru Tom Peters. In a 1997 article for Fast Company magazine, Peters wrote, “We are CEOs of our own companies Me Inc. To be in business today, our most important job is to be head...

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