Feb 19, 2019

How to name a new brand in an age of global business

We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.

Nov 30, 2018

Project Me: crafting a 'personal brand' for career ...

It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?

Feb 7, 2018

Service with a (metallic) smile: Why robots rule ...

Novelty gives way to smarter business as more and more hotels embrace automation.

Aug 1, 2017

Why brands need to rethink their approach to ‘seniors’

Marketers are obsessed with senior consumers but still haven’t worked out how to address them in a meaningful, non-patronising way.