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Project Me: crafting a 'personal brand' for career success
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Nov 30, 2018

Project Me: crafting a 'personal brand' for career ...

It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?

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Service with a (metallic) smile: Why robots rule the hospitality sector
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Feb 7, 2018

Service with a (metallic) smile: Why robots rule ...

Novelty gives way to smarter business as more and more hotels embrace automation.

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Why brands need to rethink their approach to ‘seniors’
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Aug 1, 2017

Why brands need to rethink their approach to ‘seniors’

Marketers are obsessed with senior consumers but still haven’t worked out how to address them in a meaningful, non-patronising way.

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