Jenny Chan 陳詠欣
May 22, 2017

Programmatic conflict in China: Sociomantic points out kickback problem

Ivan Zhou from Sociomantic advocates for a 'right to audit' clause in programmatic contracts.

Ivan Zhou

The following QA with Ivan Zhou, managing director for Greater China at Sociomantic Labs, is part of a series on conflicts of interest in China's programmatic advertising market.

Earlier, Fugetech weighed in to argue for the meta-DSP model as well as reporting deliverables of more dimensionsresponse to iPinYou's statement on why being involved in both PDB programmatic direct buying and RTB real-time...

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