Ivan Zhou from Sociomantic advocates for a 'right to audit' clause in programmatic contracts.
FugeTech's founder and CEO, Wei Guo, says by now, the China market has accepted that conflicts of interest exist in programmatic. The remaining problems are reach and opacity.
Clarence Zheng, CEO and founder of Hdtmedia, feels his company plays more of a 'stock broker' role than that of a real-estate agent that also owns property.
The CEO and co-founder of iPinYou, Grace Huang, lists three rebuttals why being involved in both PDB and RTB is not a "conflict".
TubeMogul is now fully licensed (after obtaining its ICP - Internet Content Provider permit) to operate in China, having grown its salesforce in Shanghai to six people and its R&D office in Chengdu to 50 engineers.
While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.
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