This four-part Campaign Asia-Pacific webinar series, presented in conjunction with Turn, kicks off on 10 April with "To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age".
This webinar asks basic questions to explain concepts and spell out benefits. What are the metrics a programmatic marketing platform (PMP) produces and how can a Demand Side Platform (DSP) plug into your overall digital strategy? You'll come away with a deeper understanding and higher appreciation for the industry's new tools.
Subsequent episodes will dive deeper into the different tactics, technologies and choices facing marketers today.
In addition to attending live, registrants will be able to view the webinar on-demand after it takes place.
To RTB or DSP, that is the programmatic question
Date: Thursday, 10 April 2014
Time: 07:30 am India | 10 am Singapore/Hong Kong | Noon Sydney