Staff Reporters
Mar 25, 2014

RTB, DSP, PMP...SOS: An introduction to digital-age media buying

Beginning on 10 April, join us for a free, four-part webinar series examining programmatic buying and how brands and agencies need to adjust to take full advantage of the technology.

RTB, DSP, PMP...SOS: An introduction to digital-age media buying

Programmatic buying evaluates over a million impressions per second to deliver one ad to one user. Servers crunch through petabytes of real-time data to match ads to the right content. But how does it work and what are the implications for marketing plans, media strategies and creative objectives?

And what does all the tech speak mean? If a PMP combines a DMP with a DSP to better leverage RTB, does that change the game for CMOs?

This four-part Campaign Asia-Pacific webinar series, presented in conjunction with Turn, kicks off on 10 April with "To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age".  

This webinar asks basic questions to explain concepts and spell out benefits. What are the metrics a programmatic marketing platform (PMP) produces and how can a Demand Side Platform (DSP) plug into your overall digital strategy? You'll come away with a deeper understanding and higher appreciation for the industry's new tools.

Subsequent episodes will dive deeper into the different tactics, technologies and choices facing marketers today.

To RTB or DSP, that is the programmatic question
An introduction to media buying in the data age

Date: Thursday, 10 April 2014

Time: 07:30 am India / 10 am Singapore/Hong Kong / Noon Sydney

Speakers:

  • Cindy Deng, Managing Director, Asia-Pacific, TURN
  • Nick Scott, Associate Media Director, IBM Growth Markets, [email protected]
  • Anna Vuong, Media Marketing Manager, Woolworths Australia
  • Moderator: Jason Wincuinas, Managing Editor, Campaign Asia-Pacific

Free Registration

 

 

 

Related Articles

Just Published

2 hours ago

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

3 hours ago

Women to Watch Greater China 2023: Zoe Chou, Tencent

As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.

3 hours ago

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

3 hours ago

Women to Watch Greater China 2023: Shengdi Ji, ...

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.