Jeremy Lee
Jan 22, 2014

Profero snapped up by Interpublic and rolled into Lowe and Partners

Interpublic's Lowe and Partners has acquired the digital network Profero for an undisclosed sum to create a new agency Lowe Profero.

Wayne Arnold
Wayne Arnold

Lowe Profero will become part of the Lowe and Partners network, serving as its digital offering. Wayne Arnold, Profero’s co-founder, will become Lowe Profero’s global chief executive, reporting to Michael Wall, the chief executive of Lowe and Partners.

Profero, which specialises in digital advertising and media, has offices in Australia, China, Japan, Korea, Hong Kong, Singapore, the UK and the US. Its clients include Unilever, ASOS, Diageo and Western Union, some of which are shared with Lowe and Partners.

Wall said: "This is a major development for Lowe and Partners and builds on our recent momentum with the successful introduction of Lowe Campbell Ewald in the US and the opening of a new office in NY.

"In launching Lowe Profero, we are significantly enhancing our global digital capabilities – a critical step that will drive forward our strategy of building a contemporary and creatively differentiated network for our clients."

Arnold added: "We have invested a lot of time and thought into bringing this new network to fruition. We know each other well, we work together seamlessly and we both believe in and understand the benefits of a complementary and integrated advertising and digital offering.

"Digital sits at the core of all future advertising. That’s what Lowe Profero will deliver globally for our clients, giving us a highly relevant and distinctive position in the agency network market."

This article was first published on campaignlive.co.uk

Source:
Brand Republic

Related Articles

Just Published

51 minutes ago

India leading the world in terms of how people and ...

The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai

1 hour ago

IPG Mediabrands merges Kinesso, Reprise and Matterkind

Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.

1 hour ago

The CMO's MO: Damyant Khanoria on 'risk-taking' and ...

Oppo India's chief marketing officer gets candid on speaking five languages, his three focus areas for Oppo, and following the brand's mantra of 'doing the right things and doing things right'.

2 hours ago

Wunderman Thompson develops tech to analyse ...

Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.