Campaigners and corporations are once again locked in a PR war.
Nearly 40 years after Nestlé found itself in the centre of a controversy over the marketing of infant formula milk to mothers in the developing world, the food and pharmaceutical industry is again locked in a public relations battle with campaigners opposed to the promotion of breast milk substitutes.
Read the full article, 'Battle lines drawn over formula milk", from PRWeek Asia.
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Fuel Content produced the ad films, while FCB India was the creative agency for the campaign.
Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.
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Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.
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Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.
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