From Mexico: 'Weapons' and 'Evolution' for Gandhi Bookstores by Y&R Mexico
It seems odd for a bookstore named after the world's most famous pacifist to stage a violent riot, even for an ad, but this campaign for Ghandi Bookstores of Mexico is all about the power of reading. As Ad Nut's UK colleagues report, the brand is known for its powerful advertising.
A second spot called "evolution" (below), which will air at the same time, is a lot more fun.
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As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
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After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
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The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.
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