From Mexico: 'Weapons' and 'Evolution' for Gandhi Bookstores by Y&R Mexico
It seems odd for a bookstore named after the world's most famous pacifist to stage a violent riot, even for an ad, but this campaign for Ghandi Bookstores of Mexico is all about the power of reading. As Ad Nut's UK colleagues report, the brand is known for its powerful advertising.
A second spot called "evolution" (below), which will air at the same time, is a lot more fun.
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The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.
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The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
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