Ad Nut
Jun 11, 2015

Power of reading triumphs over riot police in bookstore ad

From Mexico: 'Weapons' and 'Evolution' for Gandhi Bookstores by Y&R Mexico

Power of reading triumphs over riot police in bookstore ad

It seems odd for a bookstore named after the world's most famous pacifist to stage a violent riot, even for an ad, but this campaign for Ghandi Bookstores of Mexico is all about the power of reading. As Ad Nut's UK colleagues report, the brand is known for its powerful advertising.

A second spot called "evolution" (below), which will air at the same time, is a lot more fun.

 

 

 

Related Articles

Just Published

1 hour ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

2 hours ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 ...

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.

2 hours ago

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.