Aug 15, 2012

India has highest Facebook ad CTR, Mexico overall best country for Facebook ads: Kenshoo

GLOBAL – India has the highest clickthrough rate for Facebook ads in the world, with an average CTR of 0.048 per cent, followed by Italy and Mexico, according to a study by digital marketing software company Kenshoo.

Jun 30, 2011

Lenovo launches new campaign in emerging markets

SINGAPORE – Lenovo has launched the ‘For those who do’ campaign, through Saatchi & Saatchi, to position itself as a company that creates technologies to help people achieve their goals. Indonesia is one of the key emerging markets to see the campaign first.