Andrew Mccorkell
Dec 11, 2017

Power of persuasion: How to use psychology at events

Emotions are important to the primitive part of brain and force it to react. Without emotion, we can’t motivate our audience.

Understanding the mind of your delegates can inform the way you organise events, said Raimond Torrents, meeting designer and general manager at Event Management Institute.

Speaking at ibtm World in November, Torrents said events are best thought of as a way of communicating, with the aim of influencing an audience to behave in a way that is in the interest of the organiser.

Psychology can help us to better know our audience....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
GroupM makes CEO change in South Asia
Premium
10 hours ago

GroupM makes CEO change in South Asia

Prasanth Kumar to take over as Sam Singh departs to join ByteDance.

Premium
D&AD shortlist has 269 APAC hopefuls
Premium
14 hours ago

D&AD shortlist has 269 APAC hopefuls

Japan leads APAC markets with 64 shortlisted entries, followed closely by Australia with 61.

Premium
Melbourne launches VR ‘journeys’ to upgrade site visits
Premium
17 hours ago

Melbourne launches VR ‘journeys’ to upgrade site visits

International associations and PCOs can plan their upcoming conferences using 360 videos.

Premium
Come on brands, throw your weight around
Premium
17 hours ago

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.