Amy Snelling
May 7, 2019

Do you relate? The psychology of social sharing

Understanding the science behind what compels people to share can lead to new ways of thinking about content.

What was it about content like this that made it go viral? Clockwise from top left: #TheDress, the Starbucks cup inadvertently left in a Game of Thrones scene, Coke's

As social media makes it increasingly easy to share more content far and wide, what makes one campaign soar and another fizzle out is an issue that businesses grapple with daily. While chance, timing and a solid idea obviously all play their part, success also comes down to understanding psychology.

According to Emily Wong, senior marketing manager at Hootsuite, the Asia Pacific region has seen a 12% growth in active social media over the...

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