Jenny Chan 陳詠欣
Oct 14, 2014

Pixel Media, Adsfactor and Snap Mobile merge to form Pixels in Hong Kong

HONG KONG - Pixel Media Group is restructuring into a multi-screen advertising firm by merging three business units (Pixel Media, Adsfactor and Snap Mobile) into a single entity capable of delivering across all platforms.

The rebranding of operations to embrace and exploit the new market reality of multi-screen media consumption was an immediate and pressing need, according to CEO Kevin Huang, who said the company had been contemplating the move since early this year.

The ubiquity of wireless broadband in Hong Kong has blurred the lines between channels such as TV, desktop, phones, and tablets, and the trend has only accelerated this year, according to Huang.


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Keith Weed joins WPP board
7 hours ago

Keith Weed joins WPP board

Weed retired from Unilever in May.

'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO
15 hours ago

'I’ve moved money—a lot of it—from traditional ...

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud
15 hours ago

Asia-Pacific’s market maturity challenge: no common ...

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.