Staff Reporters
Dec 13, 2011

PHD wins Hyatt's global digital media planning and buying account

GLOBAL - PHD has won Hyatt's global digital media planning and buying account, following a competitive pitch.

Mike Cooper
Mike Cooper

The scope of work will include search engine marketing, search engine optimisation, social, and display media. The account will be led out of the US with a focus on key markets, particularly in Asia.

According to PHD, the agency won on the strength of its ability to provide global infrastructure as well as local, direct support.

"PHD has enjoyed a successful partnership with Hyatt since being appointed agency of record in North America in 2008.  We’re delighted to be growing this relationship on a global scale thanks to our localised expertise across key markets," said Mike Cooper, global chief executive officer of PHD.

Cheuk Chiang, Asia-Pacific chief executive officer for PHD, says there will be significant opportunity and work for the agency in Asia. “At PHD, we are consistently leveraging developments in digital platforms to deepen brand engagement," he told Campaign. "It is with great excitement that we take this assignment to work with Hyatt and engage with their customers through customised formats leveraging the best of social media and search applications.”

Currently, Hyatt has 21 properties in China and has a further nine scheduled for 2012. Earlier this year, the hotel group announced plans to build 30 hotels in India over the next five years.



Related Articles

Just Published

5 hours ago

Asia-Pacific new-biz spotlight: WPP leads big six ...

India is only market in top three to record new-business growth in November.

5 hours ago

You don’t need spandex to be a hero: Domino's ...

With World Pizza Day around the corner, Domino's playfully tells customers that this is their chance to help others, not by wearing capes but eating pizza.

6 hours ago

40 Under 40 2022: Rish Gopal, Beacon Communications

The Covid pandemic brought out the best in Gopal, who took the opportunity to showcase his team’s abilities by going above and beyond for clients.

6 hours ago

Move and win roundup: Week of February 6, 2023

Initiative, Orange Line, Shippit and more to come, in our weekly collection of people moves and account news.