Adoi
May 15, 2012

Perodua reviews creative account; shortlists two agencies

KUALA LUMPUR - National carmaker Perusahaan Otomobil Kedua (Perodua) is currently reviewing its creative account.

Perodua is reviewing its creative account
Perodua is reviewing its creative account

In the running were incumbent agency Naga DDB, Lowe & Partners, Spin and Astana. It is believed that Lowe and Spin have been shortlisted, but official news is only expected next week.

Perodua's recorded media spend last year on television and print exceeded RM27 million.

This article originally appeared on the website of Adoi Magazine.

Related Articles

Just Published

5 hours ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

5 hours ago

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

5 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

6 hours ago

Dentsu expands global Sports & Entertainment business

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.