Adrian Peter Tse
Oct 13, 2014

Perform partners with PubMatic to grow programmatic strategy across Asia

SINGAPORE - Perform will use PubMatic’s multi-screen programmatic technology across its premium brands in Asia, according to the companies.

Perform partners with PubMatic to grow programmatic strategy across Asia

As digital ad spend in Asia-Pacific soars to an estimated US$40 billion by the end of this year, according to eMarketer, Perform, a leading digital sports content group, will employ PubMatic’s programmatic platform to enhance its strategic capabilities.    

“When looking for a partner to help us capitalise on that growth, we wanted an organisation that is best placed to meet our growing programmatic needs,” said James Peel, director of sales for Asia-Pacific at Perform.

Perform runs premium sports-content brands including Goal.com, English Premier League, MLB, and the Football Federation of Australia. The exclusive partnership involves the management of Perform’s inventory across nine markets: Australia, India, China, Japan, Korea, Singapore, Malaysia, Indonesia and Thailand.

Perform will utilise PubMatic’s One Platform to manage private marketplace (PMP) rules-based buying on desktop, in addition to yield optimisation and video real-time bidding services in an effort to drive ROI.

Through the partnership, PubMatic will focus on helping Perform monetise its digital assets in a “brand safe, non-competitive environment”. According to the companies, if this is successful, "there will be the potential to add mobile and video advertising” in the future.

"The PubMatic deal enables us to run a private marketplace while giving us the benefits of scale and ease of trading on the platform," James Rushton, Perform's APAC MD, told Campaign Asia-Pacific in an earlier interview. 

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.

1 day ago

June APAC advertiser of the month: Lazada

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

1 day ago

Asia-Pacific Power List 2024: Boonthida Ratanavilaik...

When it comes to delivering effective marketing with a socially responsible approach, this logistics industry veteran delivers.