Perfetti Van Melle has appointed Wavemaker as media agency of record in China. The remit includes media planning and buying for all the company's brands, which include Alpenliebe, Chupa Chups, Mentos and Big Babol. The agency is already working on a Chinese New Year campaign.
Havas, Dentsu and Wavemaker reportedly participated in the pitch, and the incumbent was Publicis Media Optimedia China. The win is part of a global pitch, a spokesperson...
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