Pepsi is today launching a new global marketing platform with the strapline For the love of it.
Replacing Live for nowPepsi’s first global strapline, which has been in play since 2012 it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe.
The slogan is accompanied by a new can design, with out-of-home and video advertising focusing on...
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