Staff Reporters
May 3, 2011

PAKISTAN FOCUS: Top 10 brands by Nielsen

PAKISTAN - In partnership with Campaign, Nielsen has compiled an exclusive Top 10 brands report offering insights into Pakistan’s consumer base, as part of a monthly focus on individual markets across the region.

Nokia is the most favourite brand among Pakistani consumers.

Mobile phone brand Nokia has emerged as the top brand in Pakistan, according to The Nielsen Company's research into the market, conducting face-to-face interviews with consumers across 22 cities in four provinces from 16 March to 1 April 2011.

Seven out of the top 10 brands are from the FMCG sector and the same amount from multinational companies.

Following Nokia in second place is local household appliance brand Dawlance. Soap brand Lux...

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