SINGAPORE - Outbrain has announced a two-year partnership with Mediacorp, one of Singapore’s largest media companies.
The partnership will see the media company deploy the full stack of Outbrain Engage solutions to enhance its digital strategy.
Specifically, the arrangement will allow Mediacorp’s online properties—Channel NewsAsia and TODAYonline—to drive engagement and audience growth, power key insights and analytics about their core digital users and maximise monetisation opportunities, according to the companies.
Mediacorp will gain access to Outbrain’s Visual Revenue product, which will enable its editors to observe and react to real-time data on content performance, the companies said.
Low Boon Kiat, lead for digital partnerships at Mediacorp, said the company is always looking at new ways to provide long-term value, and a native offering is a good option from Outbrain.
“We look forward to deeper audience engagement using stronger analytics and real-time content performance enhancement obtained from Outbrain’s Visual Revenue,” he added.
Outbrain will aggregate Mediacorp’s audiences with those from its existing local publishers and global sites such as News Corp Australia, The Philippines Daily Inquirer, Indian Express, Fairfax, CNN, Time, and Mashable.
Sigrid Kirk, VP of Engage APAC at Outbrain, said the company is “delighted” to renew its partnership with Mediacorp.
“Our platform now serves multiple publisher stakeholders and affords our partners with the flexibility to embrace digital opportunities and continues to deliver what audiences crave,” she added.